No doubt you’ve heard of Bitcoin. The world’s most (in)famous cryptocurrency dominated the media circuit last year, solidifying itself as a household name for the everyperson. Some have profited from it, many more haven’t, and it seems everyone and their grandmother wants to chime in on the topic with their two cents.
The hype is inescapable. From podcasts to the news, the pub through to the office, cryptocurrency is being talked about everywhere. And it’s no surprise that the allure remains strong - every other day it seems another story pops up about amateur investors seeing upwards of four-figure returns. Sometimes significantly upwards. But beyond the excitement of get-rich-quick investing, the blockchain technology itself is revolutionary, with enormous untapped potential. Many startups, finance, and tech businesses are harnessing blockchain technology to disrupt their sectors, and the ICO is helping them do it.
An ICO, or initial coin offering, is a method of crowdfunding leveraged typically by startups to generate capital. With an ICO, a company issues its own cryptocurrency to investors in exchange for funding, under the idea that if the company itself succeeds and grows, its cryptocurrency will appreciate in value.
Despite doomsdayers spouting anti-crypto sentiments across the internet, warning of the “crypto bubble” destined to burst, the popularity and support of cryptocurrencies continues to grow. Bitcoin ATMs are popping up across major cities (including one within 10 minutes walk of Chaser HQ), more and more merchants are accepting cryptocurrency as payment, and one Swiss town is even accepting tax payments in Bitcoin.
After an incredible 2017 here at Chaser, we’re thrilled to announce our own foray into the coin game.
Say hello to ChaseCoin.
With ChaseCoin, we’re going beyond your typical ICO and pioneering the ICCO.
Previously, we’ve pioneered multi functionality; automatically grouping simultaneous chasers to the same customer into one email, just like a human would.
Then, we pioneered chasing history; automatically logging all outbound chasers and follow up replies under the relevant invoice.
Now we’re pioneering the ICCO; the initial chocolate coin offering.
Free from the ultra high risk and speculative nature of traditional cryptocurrencies, our ChaseCoin is a physical currency backed by delicious chocolate. A reliable commodity proven for millennia, chocolate was the obvious asset to back the ChaseCoin with.
Our ICCO will take place at QuickBooks Connect London, this February 27-28. Come by our stand, E10, to participate in the initial offering (read: come get free chocolate). While you’re there, learn about how our award-winning cloud credit control software helps businesses get their invoices paid on time and save them time in doing so. And for accountants and bookkeepers, learn how you can leverage our partner programme to add value to your clients (and revenue to your firm) today.
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